Make it Safe Again... Heal the Broken & the Broken-Hearted
Recovery following a critical incident requires strong, compassionate, and honest leadership. There are also a myriad of things to think about, plan for, and respond to. Fundamentally, it’s in post-incident response where an organization can significantly enhance or damage its brand and reputation, as well as inspire or discourage its employees, partners, and strategic allies. In a recent paper published by Pricewater Cooper and Oxford Metrica, companies that handled a crisis well exhibited the following responses during and post-incident:
- They disclosed promptly
- They effectively communicated with stakeholders
- They took responsibility for their agents’ actions appropriately
- They demonstrated credible follow-up behaviors
Furthermore, it was apparent in the study that organizations that emerged stronger following a critical incident had the following common characteristics:
- They allocated budgets to crisis management before the event
- They had a tested crisis response plan in place
- They set a fact-based approach that included all key stakeholders and
- They performed a detailed post mortem and acted on the findings1
1Corporate Reputation in Crisis: The Impact on Shareholder Value, PriceWater Cooper & Oxford Metrica, February 2020